Kolossal Records (Montreal, Quebec)
Logo and company branding for the boutique music label.
Red Betty Theatre (Hamilton, Ontario)
Show poster and social media advertisement visuals designed for the Inaugural Decolonise Your Ears New Play Festival (a three-day virtual festival).
Decolonising theatre means expressing culturally specific ideas, mythologies, music, dance; IBPOC bodies occupying space in celebration of our unique identities, and subverting rigid hierarchies that inevitably harm ‘lesser’ company members, in favour of a more equitable approach. I took inspiration from Dadaist collage work in order to bring the show’s themes to life visually.
DMZ Ventures (Toronto, Ontario)
DMZ Ventures challenged Toronto Metropolitan University students to create a new logo for the newly launched venture-arm, DMZ Ventures. My proposal was the winning submission which acted as inspiration for the logo redesign process in conjunction with the Marketing & Communications team.
DMZ Ventures, formerly Ryerson Futures Inc., is a global for-profit accelerator for seed-stage startups operating in Canada, India and Vietnam. DMZV also offers an innovation consulting practice for corporate clients to explore new innovation and technologies alongside leading-edge startups.
Girls in Focus
This brand guide is used to maintain and promote the proper use of the fictitious non-for-profit “Girls in Focus” visual identity across all digital and print mediums. Primary and secondary logos , the colour guide, typography, and brand collateral are outlined in this visual guide. Brand collateral such as business card, promotional posters, website design, and mockups for a mobile production vehicle with wrapped exterior graphics are included in the guide.
BentallGreenOak (Toronto, Ontario)
This corporate responsibility summary was prepared as a sample for BentallGreenOak. I sourced images from their stock image bank and followed their company brand guidelines for colours and fonts. I made use of brochure design strategies and organization techniques in order to present their sustainability and environmental information clearly to stakeholders.
Toronto Metropolitan University, formerly Ryerson University (Toronto, Ontario)
This Master Professional Communication academic poster visually conveys to the viewer the key arguments of my Major Research Paper titled “Her Winning Personality”: Critical Discourse Analysis of Media Portrayals of Females in Sport. This was presented at the Master of Professional Communication Virtual Showcase in August of 2020. Using a combination of academic research and graphic design, this communicates to the audience the sports media framing techniques used when writing about Simone Biles, Megan Rapinoe, and Serena Williams in ESPN articles.
The Master of Professional Communication (MPC) is a full-time, one-year graduate program that blends theoretical knowledge with practical skill development. The MPC program concludes with a Major Research Paper, which allows students to follow their passion for communication and explore a diverse range of topics that relate to the ways communication is influencing, and being influenced by, for example, digital media, social issues, emerging technologies, changing audiences, professional and non-profit organizations, and industry.
